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LEVERAGING MACHINE LEARNING
                     TO ENHANCE SUPPLY CHAIN

                        AGILITY AND STRATEGIC
                     OPERATIONAL EXCELLENCE


                  Muhammad Danish Saleem (NED University of Engineering and
                 Technology)*, Muhammad Wasif (NED University of Engineering
                                     and Technology)


               ABSTRACT

               In the context of an increasingly volatile and competitive global
               market after the emergence of Industry 4.0, supply chains are also
               experiencing  an extensive pressure  to  adapt with  agility and
               efficiency  due to fluctuating  demand  patterns, operational
               disruptions, and logistical uncertainties. This paper introduces a
               machine learning based methodology for augmenting the supply
               chain agility and achieving the strategic operational excellence,
               with a specific focus on the optimisation of demand forecasting.
               Demand forecasting is an essential element of  supply  chain
               management, directly influencing procurement, inventory
               optimisation, and distribution strategies. Traditional forecasting
               approaches often  fail  to capture  the inherent nonlinearities of
               market behaviour and adapt to real-time market dynamics, thereby
               resulting in inefficiencies and escalated costs. To address these
               shortcomings, an intelligent predictive model is designed and
               evaluated  by  utilising historical and empirical datasets from
               industry, leading to the comparative analysis of advanced machine
               learning algorithms.  These algorithms were selected for  their
               superior capacity to model complex, high-dimensional datasets,
               and their robust ability to reduce overfitting through ensemble
               learning  techniques. Furthermore, a rigorous process of data
               preprocessing, model training, and iterative validation is being
               followed.  The  findings underscore that machine  learning can
               substantially mitigate  forecast errors, enhance supply chain



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